New Honda Jazz Expose Youth Lifestyle

To boost sales back to the Jazz that had collapsed because its production is hampered in April, PT Honda Prospect Motor (HPM) began heavily promoting the New Jazz or Jazz facelift which was introduced May 19. HPM how that is done this time, invited about 40 journalists tried to direct the capital of New Jazz - or just as a passenger ride - yesterday.

Accara begins at 18:00 pm from the E-Corner Cafe in Epicentrum Walk, Kuningan, Jakarta, ending at the Bar and Club Barcode, Kemang, South Jakarta at 22:00 pm.

New Jazz riding routes, Jalan Rasuna Said, Gatot Soebronto, Sudirman and stopped briefly at the SCBD. Here, the HPM provides an opportunity for journalists to photograph the foreground of the New Jazz with young children are doing attraction "street dance". Furthermore, towards Papilion Living Art Style Design for photographing New Jazz with a model that has been prepared.

The journalist was driving the 12 units of New Jazz in the convoy, escorted by car through the road congestion Patwal Rasuna Said, Sudirman and Kemang.

"We chose this theme to show" Life Style "young people, the main market Jazz. Hence, the event is done at night and visit the places of entertainment, "explains Jonfis Fandy, Director of Marketing and Sales Service, HPM.

"Fellow journalists would be familiar with the life style of young children. Also could feel the sensation of the life style of young people today, good cafes, malls until the club. This theme is we adjust to the changes made ​​to the Jazz. Only the appearance changed. While the machine does not exist, "commented Jonfis.

But certainly, with a fresh face, New Jazz have been able to subdue the hearts of consumers. "Evidently, within 12 days since the launch, we've managed to sell 2697 units of this new Jazz," Tomoki Uchida, President of the new HMP.